In the course of their journey, a customer or prospective client of a brand navigates an ecosystem of sites, chat rooms, and social networks in order to form an idea about a product, ask for opinions, or reassure their decision...

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...

In our follow up to Singapore's Top 3 B2C Banks on Social, we take a look at which products and services Singaporeans talk about the most on social media.

The B2C banking industry is a fast-paced one that is often faced with digital disruption and updates in technology.

In part three of our four part series on 20 best practices for managing your online reputation, we look at how brands can optimise their reach and influence.

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in the new year in digital, starting with content:

In our previous post on managing your online reputation, we talked about identifying the potential actors and drivers of your brand. This week, we cast the spotlight on a brand's most important asset - its employees.

Social media has grown to become a core aspect of a marketer's arsenal, from engaging audiences to acquiring new channels of market research in a cost-effective manner. So how can brands leverage it in the coming year in digital?