2 min read
Austin Williams | Build Strategy - Mar 10, 2017

Event Recap: Digimind Dispelled the Mystery of Metrics at Socialize NYC

Last week was a blast! Check out the highlights in the video above and read on for a full recap of a truly magical evening.
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3 min read how-digimind-influenced-SMW
Austin Williams | Build Strategy - Mar 9, 2017

How Digimind Influenced SMW: A Recap Through Tweets

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:
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4 min read
Austin Williams | Brands - Feb 27, 2017

How to Analyze a Customer's Path On Social Media

In the course of their journey, a customer or prospective client of a brand navigates an ecosystem of sites, chat rooms, and social networks in order to form an idea about a product, ask for opinions, or reassure their decision...
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3 min read
Austin Williams | Build Strategy - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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2 min read EN_B2CBanks_BlogCover
Melissa Chue | Build Strategy - Feb 1, 2017

Report: What do Singapore's customers want from banks?

In our follow up to Singapore's Top 3 B2C Banks on Social, we take a look at which products and services Singaporeans talk about the most on social media.
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2 min read Key-Marketing-Concepts-2017-1
Melissa Chue | Build Strategy - Jan 31, 2017

Key Marketing Concepts in 2017 II: Technology

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1 min read EN_B2CBanks_BlogCover (1)
Melissa Chue | Benchmark - Jan 26, 2017

Report: Singapore's Top 3 B2C Banks on Social Media

The B2C banking industry is a fast-paced one that is often faced with digital disruption and updates in technology.
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3 min read online-repuatation-1-3
Melissa Chue | Brands - Jan 12, 2017

20 Best Practices for Managing Your Online Reputation III: Reach & Influence

In part three of our four part series on 20 best practices for managing your online reputation, we look at how brands can optimise their reach and influence.
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2 min read
Melissa Chue | Build Strategy - Jan 10, 2017

17 Social Media Trends to Follow in 2017 (1): Content

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in the new year in digital, starting with content:
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