Definition🎁: "Community Management" - Digital Marketing Advent Calendar
It's the weekend and we're keeping it light. This Saturday, we asked Lin Liangmin, Director of Marketing Communications at W Singapore - Sentosa Cove what it takes for brands to succeed at Community Management.🎈 What is "Community Management" and why does it matter to brands?
In this day and age, individuals want to connect with each other be it through experiences or relationships. It is important to build that culture amongst them, your tribe, your fans and that is key to the success of any brand. Community management is about creating that intimate experience that connects them to the brand.🔎 Building your brand's community
At W Singapore - Sentosa Cove, we aim to reach out to the “disruptors”. These are the people who march to their own beat, who bend the rules and enjoy it, seizing each moment in their own way. They are true originality and the ones who steal the scene. They influence and they set the trend.
If you’re looking to boost your brand’s reach with these “disruptors”, provide them with the experience you endeavour to deliver and they will communicate it for you. Choose them wisely. These people are the key to reaching out to your tribe, and the ones who will effectively communicate your brand’s message.
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Written by Melissa Chue
Melissa is a digital advocate who loves diving into the latest trends in digital and social media. Since joining Digimind’s marketing team in 2015, she has written studies for over 15 industries in Asia Pacific. When she is not telling stories about data, Melissa can be found exploring her favourite cafes and hangouts on Instagram @chuepachups.