Have you ever wondered why brands like KitKat and Microsoft are so successful at building and maintaining their brands, while others struggle to stand out and survive? What are the key traits of a recognizable brand with a clear...

“What the #$@% is social listening?!” It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.

Digital has changed the rules of the game. Once dominant players, who commanded scale, heritage, and share of voice, are now finding themselves faced with digital disruption. For brands today, standing still is not enough....

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz...

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics Analysis

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...

Marketers from leading international and local brands & agencies, including Macy's, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and learn...

The use of smart homes is snowballing in Asia Pacific. The market is expected to account for 25% of this industry, which will reach a whopping $400 billion worldwide in 2030.

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking, food,...

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...