70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be a...

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos....

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, sales data, and social media. This article will focus on social media as a source for...

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important to...

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” – that...

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales conversion.