1 min read
Charlotte Desrosiers | Build Strategy - Dec 5, 2016

Definition🎁 : "Gamification" for Sony Interactive Entertainment France - Digital Marketing Advent Calendar

A new week, a new marketing term to uncover. This Monday, we continue with our daily Digital Marketing Advent Calendar release with the definition of "Gamification". Richard Brunois, Director of Communication at Sony...
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2 min read
Jerome Maisch | Build Strategy - Dec 4, 2016

Definition🎁 : "Social Media Analytics" for WhoWhatWear - Digital Marketing Advent Calendar

We are pleased to continue our advent calendar Day 4 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared her definition of the term with us. 
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2 min read
Jerome Maisch | Brands - Dec 3, 2016

Definition🎁: "Digital Reputation" - Digital Marketing Advent Calendar

We are continuing the countdown of our Digital Marketing Advent Calendar! Today's definition from Christophe Asselin,  Digital Marketing Manager - Digimind, is on "Digital Reputation". 
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1 min read
Jerome Maisch | Community Manager - Dec 1, 2016

Definition🎁 : "Reach" for Facebook - Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...
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1 min read
Jerome Maisch | Brands - Dec 1, 2016

Sharing industry insights this Holiday season🎁: Digital Marketing Advent Calendar

It's December 1st, we all know what time it is - Holiday season has officially begun. We've got daily digital marketing treats to share with you as we countdown to ring in the new year.
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1 min read
Melissa Chue | Build Strategy - Nov 30, 2016

Watch: 10 Questions About Digital Command Centers with Clement Teo of Ovum

Digital command centers are at the forefront of digital transformation in many organisations. From exhibiting the Chief Marketing Officer (CMO)'s strategy, to centralising multidisciplinary teams, how can companies leverage...
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3 min read
Melissa Chue | Build Strategy - Nov 24, 2016

20 Best Practices for Managing Your Online Reputation I: Agents & Drivers

Online reputation is the single biggest challenge faced by brands and marketers, according to a 2015 study conducted by Brunswick Insights with over 200 communications directors. 
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2 min read
Jerome Maisch | Build Strategy - Nov 17, 2016

All the Insights from November's #SocializeNYC

Socialize NYC is a part of a global networking series focused on bringing together like-minded social media and digital marketing professionals. The events around the world take place in swanky locations to appeal to a trending...
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2 min read
Melissa Chue | Asia Pacific - Nov 16, 2016

PR Asia 2016 Highlights

The PR Asia 2016 conference gathered close to 200 communications and marketing professionals to discuss the latest trends, concerns and developments in the PR world.
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1 min read
Melissa Chue | Build Strategy - Nov 9, 2016

Report: What do Southeast Asia's consumers want from insurance brands?

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with insurers...
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