This blog will take you through an essential, but often overlooked, use of social media listening and analytics: gathering and analyzing consumer insights.
Consumer markets and buyer behavior. Two key phrases that you’ve probably heard a lot in marketing; however, the chances are not so much in social media. Consumer markets and buyer behavior can teach your business a lot about the...
The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries that...
Just as the way to a man’s heart is through his stomach, the way to your customers’ hearts (and wallets) is through understanding their behavior, needs, and wants. In fact, a 2020 study on customer expectations by Gladly found...
With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions....
Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...
“I don’t have 2020 vision” may have sparked more than a few memes and laughs in the past years. But the reality is marketers across industries are faced with this daunting question every time they’re forecasting their marketing...
At our first ever SocializeDC, marketers from leading brands and agencies joined Digimind for an informative evening of panel discussions, networking, and after work treats. We welcomed Social Listening and Insights Manager Mary ...
To thrive in the digital-based New Economy, companies need to be fast and fluid enough to deal with the constant change and demand for new products, services, and experiences. Brands possessing these two qualities are known as...
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