9 min read
Graeme Anderson | Analysis - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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8 min read
Melissa Chue | Analysis - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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4 min read
Melissa Chue | Analysis - Nov 14, 2017

Big Data Analytics for Marketers: 4 Steps to Use It Effectively

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers...
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3 min read
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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2 min read
Graeme Anderson | Community Manager - Nov 8, 2017

New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.
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4 min read
Graeme Anderson | Build Strategy - Nov 7, 2017

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

A case study on how agencies can optimize new campaigns through customer profiles.
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5 min read
Graeme Anderson | Community Manager - Oct 31, 2017

Analyzing Customer Feedback with Social Media

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...
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5 min read
Graeme Anderson | Community Manager - Oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
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4 min read
Graeme Anderson | Community Manager - Oct 25, 2017

How Insurance Brands Develop Social Selling Strategies

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.
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6 min read
Melissa Chue | Build Strategy - Oct 13, 2017

3 Steps to Measure a Crisis' Impact on Your Brand’s Reputation

Imagine you’re fighting a fire. How do you put it out? By cutting off either oxygen, heat, or fuel so it can’t spread.
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