Tim Ferguson is a writer and editor of Marketing Digest. He enjoys writing about SEO, social media, and online reputation management for businesses. When he is not writing and editing for Marketing Digest, he spends time on learning more about content marketing and getting better at it. You can get in touch with him on LinkedIn.
In today’s attention economy, influencer marketing has become mainstream for brands big and small. Content creators with a staunch following are now an integral part of the marketing mix for brands to amplify their niche reach...