In 2024, the Asia Pacific travel sector experienced a remarkable resurgence, approaching pre-pandemic tourism levels with a sturdy 20% surge in travel revenue compared to the preceding year, with insights from Reuters and TTG...

In Monitoring and Social Listening, the detection of bad buzz, crises, positive buzz and any increase in mentions is essential. Whether it's for crisis monitoring, campaign follow-up, speech impact analysis or reputation...

As AI advancements continue to push boundaries, the delineation of liability within the insurance realm becomes increasingly ambiguous. How does this uncertainty resonate with consumers?

Few brands command the reverence and prestige associated with Hermès. Renowned for its timeless craftsmanship and iconic designs, the French luxury brand has long been synonymous with exclusivity and sophistication.

K-pop has undeniably emerged as a cultural force that transcends borders and captivates audiences worldwide. Since its inception, It has steadily gained momentum, propelled by chart-topping songs, dynamic choreography, and...

As Taylor Swift concludes the Asian leg of her The Eras Tour with an exclusive gig in Singapore, it's more than just a final act—it's the closing note of a journey that began with the initial tour announcement. This conclusion...

The banking landscape has undergone a profound transformation in recent years, marked by substantial shifts from the conditions prevalent just a few years ago. What's changed? Learn what the consumers from the top premier banks.

Starbucks, a global coffeehouse chain renowned for its premium coffee offerings and iconic brand, is currently grappling with significant challenges in its market, with instances of emergent micro brands shaking things up while...

In the past year, McDonald's had an ambitious plan to expand its global presence by opening 1,900 new locations in 2023. However, it's noteworthy to recognize the vast scale of McDonald's existing footprint worldwide, as the...

The dynamics of the meal kit industry underwent a profound transformation during the peak of the COVID-19 pandemic. Consumers, confined to their homes, found solace in the idea of preparing restaurant-quality meals without...