5 min read
Melissa Chue | Build Strategy - May 30, 2018

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...
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4 min read
Heather Aponte | Build Strategy - May 16, 2018

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands?
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6 min read
Sophia Guan | Analysis - May 3, 2018

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...
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7 min read
Melissa Chue | Brands - Apr 27, 2018

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

As competition intensifies amongst brands, companies have to innovate and differentiate themselves by delivering customer centric campaigns and experiences that give their target audience a compelling reason to become...
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4 min read
Heather Aponte | Build Strategy - Apr 26, 2018

Informing Business Intelligence with Social Data

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is often...
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5 min read
Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
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3 min read
Heather Aponte | Build Strategy - Apr 12, 2018

Marrying Online and Offline Channels in Your Customer Experience Strategy

Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can reveal a wealth of valuable information about target consumers as well as create a...
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3 min read
Sophia Guan | Build Strategy - Apr 5, 2018

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...
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4 min read
Graeme Anderson | Benchmark - Apr 2, 2018

3 Must-Have Qualities of a Successful Digital Marketer

Nowadays, the modern digital marketer is a jack of all trades. They are constantly faced with a variety of responsibilities and require a highly diverse set of skills. Digital marketing has come to encompass more than simple...
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3 min read
Melissa Chue | Build Strategy - Mar 28, 2018

3 ways cosmetics brands can win at social media engagement and monitoring

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind a common dilemma amongst regional brands.
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