In today's rapidly evolving landscape, technology is revolutionizing the retail industry, ushering in a new era of enhanced customer experiences and optimized business operations. With the rise of the Internet of Things (IoT),...

The wheels of innovation are turning, and the world is witnessing a paradigm shift toward sustainable transportation. Amid this global transition, electric vehicles (EVs) have emerged as a revolutionary force, promising a cleaner...

In 2022, there were an estimated 10 million EVs on the road worldwide, and this number is expected to reach 145 million by 2030.

With an estimated count exceeding 1.4 billion cars worldwide, the automotive industry has consistently embraced technological advancements as a crucial factor in its evolution.

One of the advantages of digital marketing is that it's relatively easy to measure what you're doing in real time, and to optimise it to achieve sales targets. There are several factors that determine whether or not a...

It’s no surprise that digital services are playing a more essential part in consumers' daily lives.

Developing Brand Awareness For both B2C and B2B companies, building brand awareness is one of the top priorities when implementing new marketing campaigns. In 2023, a significant 86% of all marketers surveyed indicated that their...

The topic of fake news has brought attention to the actions (or lack thereof) of social media giants. Let's explore whether they are making progress or remaining stagnant.

Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...

Fake news, as defined by Ifop, is intentionally created and spread online with the purpose of deceiving people. Despite efforts to combat it over the past four years, the battle against this phenomenon remains a formidable...