1 min read
Melissa Chue | Asia Pacific - Aug 24, 2016

Watch: 10 Questions about Executive Branding with Chris J Reed of Black Marketing

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.
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7 min read twitter-8
Jerome Maisch | Build Strategy - Aug 22, 2016

20 Twitter accounts to follow for social media marketing trends

As a young industry social media marketing is still changing, and sometimes rapidly. Social media monitoring tools can make it easier to stay up-to-date on the latest developments, but if that's not in the budget, try adding...
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7 min read influencer-map-2
Jerome Maisch | Build Strategy - Aug 16, 2016

Social Listening for Influencer Marketing

"Today's influencer landscape is populated by bloggers, college professors, podcasters, Instagram celebrities, and everything in between. Given this diversity, we now reach the point of pain for effective influencer marketing...
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7 min read event-tracking-2
Jerome Maisch | Build Strategy - Aug 9, 2016

How to use Social Listening for Live Event Tracking

Social listening is a priceless development that all brands, events, and industries need to be adopting. Whilst we know how useful it can be for brands in terms of measuring campaign success, reputation management amongst...
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6 min read best-practices-PR
Jerome Maisch | Build Strategy - Jul 27, 2016

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for...
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7 min read #socializecruise
Jerome Maisch | Build Strategy - Jul 19, 2016

Coasting with Digital Marketing’s brightest minds on Digimind’s #SocializeCruise

Socialize NYC events always refresh guests with the latest in digital marketing and social technology. This year's event, #SocializeCruise, welcomed over 150 marketers on an exclusive cruise ride overlooking east Manhattan's...
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10 min read twitter-7
Jerome Maisch | Build Strategy - Jul 5, 2016

20 Must-follow Twitter Accounts in Communications

[Tweet "“We have two ears and one mouth so that we can listen twice as much as we speak. – Epictetus”"] With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is...
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3 min read
Jerome Maisch | Build Strategy - Jun 28, 2016

The What, Who and When on Social Media at #CSMNY '16

The Corporate Social Media Summit in NYC brought together a pool of like-minded Social Media experts from top brands and corporations including Coca-Cola, Twitter, The Wall Street Journal and Ebay. The event had everyone...
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3 min read
Jerome Maisch | Build Strategy - Jun 28, 2016

The What, Who and When on Social Media at #CSMNY '16

The Corporate Social Media Summit in NYC brought together a pool of like-minded Social Media experts from top brands and corporations including Coca-Cola, Twitter, The Wall Street Journal and Ebay. The event had everyone...
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3 min read wrap-smssummit-iryanpena
Jerome Maisch | Build Strategy - Jun 9, 2016

#SMSsummit 2016: What got everyone buzzing?

#SMSsummit gathered top brand influencers from the likes of Intel, Daily Mail, Presidio, and NBC Sports to talk about the hot topic of Social Media. The event had everyone buzzing; with live video, content marketing, and ...
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