10 min read get-analyze-use-consumer-insights
Melissa Chue | Build Strategy - Oct 11, 2018

How to Get, Analyze, and Use Consumer Insights from Social Media

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, sales data, and social media. This article will focus on social media as a source for...
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7 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Brands - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
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