At our first ever SocializeDC, marketers from leading brands and agencies joined Digimind for an informative evening of panel discussions, networking, and after work treats. We welcomed Social Listening and Insights Manager Mary ...

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, sales data, and social media. This article will focus on social media as a source for...

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...