The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.

Marketers are interesting folk. Sure, they’re just like you and me, work hard, take care of their families, and so on, but true marketers never truly turn it off, even when actively involved in the most mundane of things. A...

Consider that over half of all customers expect that brands will anticipate their needs.How can you anticipate customer needs if you have no idea what they are? This is where customer insights come in.By understanding how your...

Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at...

   

  ❤️ “Young people need to be asked what matters to them, not told what matters.” - Jeff Martin, CEO of Tribal Brands Inc.❤️

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

  Social Listening Is The Name Of The Game