6 min read Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research - EN BLOG
Jared Silitonga | Customer experience - Dec 8, 2020

Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.
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6 min read
Micah Levin | Brands - Dec 7, 2020

5 Social Listening Tools Every Marketer Needs To Keep Their Eyes On

  Social Listening Is The Name Of The Game
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6 min read
Micah Levin | Brands - Dec 4, 2020

How To Listen To Your Audiences Like A Pro With Social Media Monitoring

   
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9 min read Learn To Listen & Be Loved By Consumers: A Guide To Getting Started With Social Listening
Micah Levin | Brands - Dec 3, 2020

Learn To Listen & Be Loved By Consumers: A Guide To Getting Started With Social Listening

  What’s This I Hear About Social Listening?
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7 min read
Micah Levin | Brands - Dec 2, 2020

A Great Social Media Monitoring Strategy: The Perfect Holiday Present For Every Brand

🎅 He’s Making A Strategy, And Checking It Twice
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9 min read A team of marketing professionals use market research
Micah Levin | Brands - Dec 1, 2020

5 Useful Tips On Beating Out The Competition Using Market Research

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8 min read 6 Social Metrics You Can't Ignore When Monitoring Consumer Insights - Blog Cover Image
Jared Silitonga | Social Listening - Nov 11, 2020

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores,...
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8 min read
Jared Silitonga | Social Listening - Oct 7, 2020

How Social Listening is Transforming Market Research in 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With...
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6 min read
Sophia Guan | Consumer Insights - Aug 28, 2020

Case Studies: Product Marketing Strategies Built on Consumer Insights

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?
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