Social media marketing is no longer just for B2C companies. B2B marketers also now see the benefits of engaging with audiences via social networks. By creating an online persona for your brand, you’re humanizing it, just as those...

Calling all Community Managers! Are you tired of being alone in leveraging the power of social platforms to push your online presence? Sick of being the sole staff member listening to what social media has to say? Are colleagues...

It's that time of the year once more: the European Parliament Elections and UK Local Elections 2014 are finally upon us! Over the course of the last week, our social media monitoring tool, Digimind Social, has been surveying the ...

We recently spoke with Dov Campbell, Online Communications Manager at INSEAD, one of world’s leading and largest graduate business schools with campuses in Europe, Asia, and the Middle East. Dov’s role is to help define and...

Google announced last Thursday that it had stopped customer acquisition and feature development for its popular Wildfire service. By integrating some of its functionality into its existing AdWords, DoubleClick and Analytics...

An Interview with David Dubois, INSEAD Assistant Professor of Marketing We recently sat down with marketing and social media expert David Dubois, Assistant Professor of Marketing at INSEAD. Through this Q&A, David walked us...

Thursday, March 6th is a big day for Digimind, as we will be hosting events around the world in Singapore and France. These events will bring together leading brands to discuss social media monitoring and competitive intelligence.

With Valentine’s day less than 24 hours away, the pressure is on to chase down that perfect gift to give to your significant other. And if you’ve left it to the last minute again this year, fear not; simply login to a social...

10 tips for (customer) relationship results Social media: the bashful brand’s answer to cupid. That’s right readers, social media has become so rooted in organizational strategy, that brands everywhere are engaging in...