Every social media professional can appreciate the important role key influencers play on their online brand image. What exactly is an influencer? We consider influencers to be people or organizations who are seen as...

Great news! We’re thrilled to announce that Digimind has been recognized as one of the Top 15 Social Monitoring Tools by Goldbach Interactive in 2014 (infographic below).

We recently caught up with Jay Baer, author of New York Times bestselling book Youtility and the world’s #1 content marketing blog. As President of Convince & Convert and founder of five companies, Jay has worked with over 700...

Social media marketing is no longer just for B2C companies. B2B marketers also now see the benefits of engaging with audiences via social networks. By creating an online persona for your brand, you’re humanizing it, just as those...

Calling all Community Managers! Are you tired of being alone in leveraging the power of social platforms to push your online presence? Sick of being the sole staff member listening to what social media has to say? Are colleagues...

It's that time of the year once more: the European Parliament Elections and UK Local Elections 2014 are finally upon us! Over the course of the last week, our social media monitoring tool, Digimind Social, has been surveying the ...

We recently spoke with Dov Campbell, Online Communications Manager at INSEAD, one of world’s leading and largest graduate business schools with campuses in Europe, Asia, and the Middle East. Dov’s role is to help define and...

Google announced last Thursday that it had stopped customer acquisition and feature development for its popular Wildfire service. By integrating some of its functionality into its existing AdWords, DoubleClick and Analytics...

An Interview with David Dubois, INSEAD Assistant Professor of Marketing We recently sat down with marketing and social media expert David Dubois, Assistant Professor of Marketing at INSEAD. Through this Q&A, David walked us...