1 min read
Jerome Maisch - Jan 30, 2014

Sochi 2014: Sports topping the social media scoreboard

With the Sochi 2014 Opening Ceremony only a week away, Digimind's social media monitoring tool has scrutinized the social stats behind the sports. From bobsledding to biathlon, speed skating to skeleton, we uncover which sports are topping today’s social media scoreboard.

Topping the table with 26% of mentions, bobsleigh has made its way up the ranks, thanks to a certain Jamaican dream-team; ice-hockey secured silver with unbeatable backing sponsorship and despite gaining gold in the style-stakes, trend-setting trouser suits from Team Norway couldn’t quite conquer the Caribbeans, leaving curling clinching the bronze.


most spoken sports on social media

Written by Jerome Maisch

Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover