Right now, your brand is submerged in a sea of online comments, criticisms and feedback, and you have no choice but to jump in and join the conversation. Social media has become an essential part of business, both for B2B and B2C...
On November 8th, thousands of lives were lost and millions devastated by the most powerful typhoon the Philippines has seen in centuries. A rescue and relief operation has been launched and many charities are now collecting...
Despite attempts by France’s Minister of Health to curb their popularity, electronic cigarettes are still hugely popular on the French market and sparking hot debate. One study by the Institut National de la Consommation recently...
All entities have a digital footprint...brands, people, companies. etc. Online reputation, which is created by these digital footprints, is becoming increasingly relevant in today’s digital landscape and can just as easily help...
The war between Apple and Samsung continues regarding copyrights and all too-similar smartphone features. On Thursday 14th March, Samsung launched the new Galaxy S4 to challenge iPhone 5. Using over 500,000 online sources...
The horse meat scandal, which has dogged the food industry for several weeks now, has sparked fresh controversy with the news that Ikea is the latest casualty in the crisis. The world's largest furniture chain probably wishes it...
A social revolution is under way, and it's having a transformative impact on business and customer interactions. One of the most influential proponents of social business and its associated cultural and economic benefits is Brian...
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