While social media listening has become a crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other business goals, such as product development?

There are of course many benefits to social media listening. Brands commonly utilize social listening to plan content, messaging, target audiences for upcoming campaigns, engage with influencers and fans and followers, and...

With 70% of consumers preferring to discover a brand by content rather than by advertising, it’s no secret that content has grown to be an important part of a marketer’s arsenal. In addition, Nielsen’s Global Trust Advertising...

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...

The second day of CMO Innovation Summit saw marketing decision makers from Hong Kong gathering to discuss more upcoming digital marketing trends, as well as hear from a stellar line-up that included Forrester Research, Google,...

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales and...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.