Austin Williams

A New York based writer and pop culture enthusiast, Austin is your best bet if you ever want to know about the MTA or Love & Hip Hop.
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Recent Posts

3 min read
Austin Williams | Build Strategy - Jun 30, 2017

How Social Listening Can Reveal Your Competitors' Strategies

There are of course many benefits to social media listening. Brands commonly utilize social listening to plan content, messaging, target audiences for upcoming campaigns, engage with influencers and fans and followers, and...
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2 min read
Austin Williams | Build Strategy - Jun 27, 2017

Influencing the Customer Journey with Social | Corporate Social Media Summit June 2017

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
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2 min read BlogEN_Kevin-Hart-Was-the-King-of-Father’s-Day-Cover-1068x775
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
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2 min read
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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2 min read
Austin Williams | Build Strategy - May 30, 2017

The Three Pillars of Influencer Marketing | Socialize Atlanta May 2017

Within the midst of our Atlanta adventures at The Social Shake-Up and Digital Summit, Digimind brought Socialize to the south for a happy hour and networking event to remember. Here’s a recap of the great time we had at Socialize...
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3 min read
Austin Williams | Build Strategy - May 26, 2017

Discovering the Latest Trends in Digital Marketing | Digital Summit Atlanta May 2017

Sponsoring two conferences in one week was a huge milestone for Digimind!
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3 min read
Austin Williams | Analysis - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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3 min read BlogEN_A-Timeline-of-How-America-Spent-Mother’s-Day-Cover
Austin Williams | Analysis - May 16, 2017

A Timeline of How America Spent Mother's Day

For logistical reasons, Mother’s Day happens to be one of the most celebrated American holidays of the year—if not the most celebrated American holiday of the year. Unlike Christmas or Easter, Mother’s Day isn’t faith-based,...
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4 min read
Austin Williams | Build Strategy - May 12, 2017

Social Strategy for Digital PR Professionals

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales and...
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