11 min read
Austin Williams | Build Strategy - Feb 21, 2017

The Top 60 Agency CEOs to Follow on Twitter (part 2)

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of social...
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3 min read Screen-Shot-2017-02-21-at-4.45.15-PM
Austin Williams | Build Strategy - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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2 min read 17-social-media-trends-to-follow-in-2017
Melissa Chue | Build Strategy - Jan 10, 2017

17 Social Media Trends to Follow in 2017 (1): Content

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in the new year in digital, starting with content:
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1 min read southeast-asia-insurance-brands
Melissa Chue | Build Strategy - Nov 9, 2016

Report: What do Southeast Asia's consumers want from insurance brands?

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with insurers...
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10 min read shoppingbags
Jerome Maisch | Build Strategy - Nov 1, 2016

20 Twitter accounts to follow in the retail sector

Who doesn't love retail? It is the powerhouse of almost every economy. Each and everyday consumers spend billions of dollars on food products, household items, clothing, beauty products and so much. Because of that, we thought i...
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8 min read
Jerome Maisch | Build Strategy - Oct 25, 2016

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...
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2 min read
Melissa Chue | Build Strategy - Sep 21, 2016

Watch: 10 Questions About Social Media Marketing with Roger Graham of Hootsuite

Social media marketing has grown as brands realise the value of social for their online initiatives. Whether you're a B2C or a B2B company, it's a great way of interacting with customers in this digital age.
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2 min read social-media-management
Melissa Chue | Build Strategy - Sep 14, 2016

The 4 Biggest Misconceptions About Social Media Monitoring

In TNS’ Asia Pacific Marketing Monitor 2016 report, 46% of 2, 250 marketers surveyed cited social media monitoring as a metric that informs marketing planning.
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1 min read
Jerome Maisch | Build Strategy - Sep 13, 2016

RFP Creation Tool for Social Media Monitoring

So, you've decided that your organization needs a social media monitoring tool - congratulations on your decision!
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