20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from multiple sources, meet with members from cross-functional teams and improve the product offering and/or message of their company. With that, we've gathered a list of Top 20 Consumer Insights Directors to follow on Twitter. Check them out!

We just published @VIMNInsights' latest: Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery
https://t.co/nFUXomxnmI

— Christian Kurz (@KurzCh) September 12, 2016

Follow tweets from global trade shows, retweets of millienial driven content and even hot topics from the political races from Viacom Consumer Insights Director Christian Kurz!

The MLA Final Rule took effect early this month. Make sure that you're aware of a few key clarifications: https://t.co/Tm0muVxenQ pic.twitter.com/RtR7LkIZYt

— Equifax Insights (@EquifaxInsights) October 20, 2016

Credit in the U.S. is the gateway to everything. Check out Equifax Insights for details on law changes and consumer education surrounding credit.

We're often asked "How many people should I survey?" The answer is at the intersection of cost and error range. https://t.co/Rfr2BNz63p #MRX

— Jeffrey Henning (@JHenning) August 16, 2016

Jeffrey Henning provides market research information that is data driven. Check out this twitter account for the latest on consumer insights in technology, start-ups, politics and more.

Hispanic auto sales are outpacing the Total Market. Check out our latest infographic to learn more. https://t.co/tvFFBvJ4aK pic.twitter.com/jkwjPe7SJb

— Univision Insights (@Uni_Insights) October 20, 2016

Univision Insights provides all you need to know on targeting Hispanic communities. Check out their page for cultural information and immerison.

“Even if your brand isn’t on Amazon, your customers are.”

What’s your Amazon strategy? https://t.co/YTRfQdKQsE pic.twitter.com/rXyD3lVTEj

— Jordan Rost (@jordanrost) September 12, 2016

Jordan Rost is Neilsen's VP of Consumer Insights. Check out this page for insights across industries and humurous tweets to mom who probably better understands his job since Neilsen's feature in @Adweek's recent article.

Per Facebook, 40% of online adults use 2+ devices to continue the same journey/activity every day #tmrevent

— Julie K (@julie1research) October 18, 2016

Get the latest tweets in fintech, tech-health, retail and more with market researcher Julie K.

What's on the menu for #canadianthanksgiving? Sales of ingredient's that go into a tradition turkey dinner spike the most this week @Nielsen pic.twitter.com/VGk7EulC7P

— Carman Allison (@CarmAllison) October 10, 2016

Vice President of Consumer Insights at Neilsen Canada, Carman Allison has all the tweets. From the number of viewers of the U.S. presidential debates to how much Canadians spend on Thanksgiving, be entertained with insightful information.

Interesting read. Something is going very wrong for millennials at work https://t.co/pG9rJ4Vj8M

— Gian Fulgoni (@gfulgoni) October 12, 2016

comScore chairman and cofounder Gian Fulgoni has the latest in digital media and advertising as well as great information surrounding millenials.

Interesting article on how groups are represented and weighted in survey data https://t.co/xLEZRQw5ui #amsrs #mrx #NewMR #marketresearch

— Trent Collins (@tcollins) October 12, 2016

Information on branded content, photogenic sports figures and the genius behind the Rock's trailer announcing he's on YouTube. Check out Trent Collins for information on online communities and market research.

The underground economy in prison is way more sophisticated than you might think @Wall_Broad @businessinsider https://t.co/2CNZIvpUvd

— Larry Tabb (@ltabb) October 5, 2016

For fintech news and even the booming and sophisticated currency used in prisons. Follow Larry Tabb for insights in financial markets.

Artificial intelligence: the next frontier of e-commerce @thenorthface https://t.co/6Lc5GiIP7I pic.twitter.com/mllVdFwZJY

— Rebecca Harris (@rharrisinc) January 12, 2016

Rebecca Harris has a timeline that highlights the narcissism of millenials while highlighting how marketers tend to "miss the mark" on Canadian moms. Check her out!

Discover what tomorrow's #mobilepayments ecosystem looks like and how your organization can succeed in it. https://t.co/MqX0WZYkvE pic.twitter.com/aPKVgdaYQW

— Deloitte Consumer Business (@DeloitteCB) October 25, 2016

Deloitte brings the latest in technology and consumer insights. Check out their consumer business page for all you need to from budgeting to science and accounting to sports.

Correlation or causation? - Raining In High-Frequency Traders @wsj #hft https://t.co/W6ipRMCCd4

— Kevin McPartland (@kmcpartland) October 22, 2016

Fintech and economics research and insights with Kevin McPartland, Head of Market Structure and Technology Research at Greenwich Associates.

Using Google glass for video ethnography-- & captures gaps between self reported & actual behavior keynote BV Pradeep from Unilever #mramrx

— Kathryn Korostoff (@ResearchRocks) September 27, 2016

Get in to the nitty gritty of market research with Research Rockstar, Kathryn Korostoff.

Why is @Amazon killing traditional retail? Logistics. https://t.co/3bXPCc9ymL pic.twitter.com/X7GeHiM4Os

— Edge by Ascential (@EdgeAscential) October 20, 2016

Planet retail has all the insights on acquisitions, mergers and business information and it's implications on consumers. Check them out for retail news.

Meet the #fintech experts who will forecast #tech changes coming to #financial services through 2020 https://t.co/0LPo6z9f92 #IDCFutureScape pic.twitter.com/SaDEOKpiXR

— Jerry Silva (@JerrySilva_PGS) October 11, 2016

From fintech news to chip cards and even a bit of cooking. Check out the latest tweets from Financial Insights director at IDC, Jerry Silva.

Learning Charisma https://t.co/UYeRFHi4Zt Great read! #mrx

— Cathy Harrison (@VirtualMRX) October 22, 2016

With market research and great shares on how to be a better person, or improve advertising, Virtual Research Director Cathy Harrison is the tweeter to follow!

Interesting, educative video from the @nytimes on how #China is transforming the Internet with #WeChat https://t.co/zLznbKlegW

— Reineke Reitsma (@rreitsma) August 31, 2016

Follow Reineke Reitsma for anything related to consumer behavior, technology change and market research- Market Analyst at Forrester.

DID YOU KNOW: 7 in 10 Millennial shoppers are searching online for home improvement projects before starting their own? #HardlinesConference pic.twitter.com/EUxx7INlHc

— Sean Copeland (@copeland1985) October 18, 2016

More millenial news and insights. This is fine when millenials are the fastest growing consumers! Follow Sean Copeland, Director of Research at Student Life Network and Parent Life Network.

Biosensors to monitor U.S. students' attentiveness. Next up: Biosensors discourage daydreaming https://t.co/CLzBQpQFV5

— Dr. Annie, Researcher, Writer, Ukuleler (@LoveStats) October 25, 2016

For a bit of quirk and interesting marketing insights on emotional, education and technological news, follow Annie Pettits.

What Consumer Insights accounts do you follow? Let us know!