5 min read
Austin Williams | Analysis - Jul 28, 2017

Social CRM: How to identify and target your key customers and prospects?

Brands and retail professionals recognize the strategic importance of improving and personalizing the experience of their customers and prospects. However, very few of them actually invest in a Social CRM strategy.
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8 min read
Austin Williams | Analysis - Jul 27, 2017

10 Uses of Influencer Marketing to Grow Your Sales

As part of the development and implementation of new marketing strategies, an influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten...
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3 min read
Austin Williams | Build Strategy - Jul 26, 2017

Understanding Value Exchange Through Social and Consumer Insights | Socialize NYC Cruise July 2017

On a breezy Tuesday evening, marketers from renowned brands such as Vans, DirecTV, AT&T, Susan G. Komen, Four Seasons Hotel, and Universal Music Group sailed around Manhattan with Digimind during our second annual Socialize...
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2 min read
Austin Williams | Build Strategy - Jun 30, 2017

How Social Listening Can Reveal Your Competitors' Strategies

There are of course many benefits to social media listening. Brands commonly utilize social listening to plan content, messaging, target audiences for upcoming campaigns, engage with influencers and fans and followers, and...
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2 min read
Austin Williams | Build Strategy - Jun 27, 2017

Influencing the Customer Journey with Social | Corporate Social Media Summit June 2017

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
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2 min read
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
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2 min read
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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4 min read
Austin Williams | Build Strategy - Jun 7, 2017

Sneaker Brands' Unique Opportunity in Social Listening

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...
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5 min read
Austin Williams | Build Strategy - Jun 2, 2017

Three Brand Benefits of Sponsoring Endurance Challenges

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...
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