4 min read BlogEN_Sneaker-Brands-Cover-1068x775
Austin Williams | Build Strategy - Jun 7, 2017

Sneaker Brands' Unique Opportunity in Social Listening

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...
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5 min read
Austin Williams | Build Strategy - Jun 2, 2017

Three Brand Benefits of Sponsoring Endurance Challenges

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...
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3 min read pexels-photo-243204-1068x854
Austin Williams | Brands - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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4 min read
Austin Williams | Build Strategy - May 12, 2017

Social Strategy for Digital PR Professionals

In the long run, segmenting and evaluating channels, planning a precise process of social listening, and properly measuring the effectiveness of your choices all contribute the the broad and overall goal of increasing sales and...
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1 min read one-on-one
Austin Williams | Build Strategy - Apr 20, 2017

One on One with Giphy

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...
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4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
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1 min read one-on-one-blog-lovin
Austin Williams | Build Strategy - Apr 12, 2017

One on One with Bloglovin'

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...
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1 min read one-on-one-1
Austin Williams | Build Strategy - Apr 11, 2017

One on One with The New York Times

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one-on-one with digital media’s best and brightest—this time with some smart folks over at...
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1 min read
Austin Williams | Build Strategy - Apr 1, 2017

Free Pizza for Every Digimind Twitter Follower

As you've seen with all of our events and our recaps, Digimind has been having a ball recently. We've really been enjoying spreading the word on best social media marketing practices. We know wouldn't be able to spread that word...
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3 min read
Austin Williams | Build Strategy - Mar 30, 2017

Digimind Enjoyed Some Fun in the Sun at Social Media Marketing World

As we've mentioned before, here at Digimind, we love a good conference. In fact, the only thing we love more than a good conference is a good recap. So, naturally, here's a recap of Social Media Marketing World—a really awesome...
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