4 min read
Heather Aponte | Build Strategy - Feb 6, 2018

Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’ Success and Failure

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers
Read More
3 min read
Heather Aponte | Build Strategy - Jan 11, 2018

The Marketing Trends that Industry Professionals Believe will Reign Supreme in 2018

Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve. As digital marketers, we live in a fast-paced world where the...
Read More
4 min read
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
Read More
3 min read
Graeme Anderson | Analysis - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
Read More
6 min read
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes...
Read More
4 min read
Graeme Anderson | Community Manager - Nov 21, 2017

Customer Social Media Interaction in 2017

Each minute, a huge amount of social media activity occurs. Every minute, there are 452,000 new tweets, 156 million emails are opened, 15,000 gifs are sent over Messenger, 1.8 million Snapchats are sent, 751,522 dollars are...
Read More
4 min read
Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
Read More
4 min read
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
Read More
5 min read
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
Read More
4 min read
Ana Cerezal | Build Strategy - Aug 30, 2017

Insight-Driven Strategies, Social Intelligence Trends and more at dmexco 2017!

Are you counting down the days to dmexco, the the top digital marketing event of the year? On September 13 & 14, Digimind’s Insights Team of social media experts will share 18 years of data experience with whoever is looking...
Read More

    Subscribe and Stay Informed

    Digimind Blog