3 min read online-public-discourse-about-2017-catalan-elections (1)
Graeme Anderson | Build Strategy - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
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Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in...
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4 min read reviewinggraphs
Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
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4 min read social-media-strategies-effective-consumer-engagement
Graeme Anderson | Build Strategy - Oct 10, 2017

6 Social Media Strategies For Effective Consumer Engagement

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:
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5 min read emojipillow
Graeme Anderson | Community Manager - Oct 5, 2017

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and Digital Communications

Insurers and Millennials: Defining the Consumer Relationship
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5 min read
Austin Williams | Build Strategy - Jul 28, 2017

Social CRM: How to identify and target your key customers and prospects?

Brands and retail professionals recognize the strategic importance of improving and personalizing the experience of their customers and prospects. However, very few of them actually invest in a Social CRM strategy.
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7 min read
Austin Williams | Build Strategy - Jul 27, 2017

10 Uses of Influencer Marketing to Grow Your Sales

As part of the development and implementation of new marketing strategies, an influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten...
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2 min read
Austin Williams | Build Strategy - Jun 30, 2017

How Social Listening Can Reveal Your Competitors' Strategies

There are of course many benefits to social media listening. Brands commonly utilize social listening to plan content, messaging, target audiences for upcoming campaigns, engage with influencers and fans and followers, and...
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2 min read BlogEN_Online-Retailers-Killed-the-Department-Store-Cover-1068x775
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read BlogEN_Online-Retailers-and-the-Pressure-to-Listen-and-Perform-on-Social-Media-Cover-1068x775
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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