9 min read cory-schadt-Hhcn6yy3Uo8-unsplash-1
Kevin Tran | Healthcare - Nov 13, 2019

Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...
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13 min read world-1185076_1280-1
Kevin Tran | Healthcare - Nov 4, 2019

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer...
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4 min read Capture-3
Kevin Tran | Healthcare - Oct 16, 2019

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...
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7 min read DS-EN-APAC-Blog-BruceLi-Chatbots-1-4
Kevin Tran | Healthcare - Oct 16, 2019

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the...
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9 min read Luxury-marketing-strategies-for-managing-brand-reputation-on-social-media (1)
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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5 min read social-listening-strategies-for-luxury-brands-APAC
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
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3 min read 3-things-brands-should-know-about-twitters-sports-video-partnership-1068x601
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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3 min read chinese-new-year-on-social-media-1068x601
Melissa Chue | Infographic - Feb 19, 2018

Celebrating Chinese New Year 2018 on Social Media

Chinese New Year festivities began over the weekend, and internauts wasted no time in celebrating, be it by posting new year's greetings online, or sharing pictures of the traditional food they feasted on.
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1 min read ryan-lim-qed-1
Melissa Chue | Asia Pacific - Feb 22, 2017

Watch: 10 Questions about Digital Transformation with Ryan Lim of QED Consulting

We are back with our monthly quick fires series on the 10 things marketers should know about trends in digital! This month, we speak to Ryan Lim, Founder and Principal Consultant of QED Consulting.
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2 min read
Melissa Chue | Asia Pacific - Nov 25, 2016

Asia's Top Tweets of the Week 25.11.2016 | #Video

Video has emerged as one of the hottest trends in recent years. With live streaming and immersive video dominating the scene, how can marketers leverage the many formats available to create compelling customer experiences?
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