9 min read
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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5 min read
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
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3 min read
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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3 min read
Melissa Chue | Infographic - Feb 19, 2018

Celebrating Chinese New Year 2018 on Social Media

Chinese New Year festivities began over the weekend, and internauts wasted no time in celebrating, be it by posting new year's greetings online, or sharing pictures of the traditional food they feasted on.
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1 min read
Melissa Chue | Asia Pacific - Feb 22, 2017

Watch: 10 Questions about Digital Transformation with Ryan Lim of QED Consulting

We are back with our monthly quick fires series on the 10 things marketers should know about trends in digital! This month, we speak to Ryan Lim, Founder and Principal Consultant of QED Consulting.
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2 min read
Melissa Chue | Asia Pacific - Nov 25, 2016

Asia's Top Tweets of the Week 25.11.2016 | #Video

Video has emerged as one of the hottest trends in recent years. With live streaming and immersive video dominating the scene, how can marketers leverage the many formats available to create compelling customer experiences?
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2 min read
Melissa Chue | Asia Pacific - Nov 14, 2016

Breaking down the mountain of online chatter | PR Asia 2016

Online reputation management. It's the biggest challenge faced by communication directors today, according to a 2015 study conducted by Brunswick Insights. Indeed, the rise of social media has allowed customers to share their...
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3 min read
Melissa Chue | Asia Pacific - Nov 11, 2016

Asia’s Top Tweets of the Week | 11.11.2016 #PublicRelations

Public relations has always been a key part of a brand's strategy. With the prevalence of social media in this digital age, where does it stand, and how can brands build long lasting relationships with their customers with it?
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2 min read
Melissa Chue | Asia Pacific - Sep 30, 2016

Asia’s Top Tweets of the Week | 30.09.2016 #Storytelling

Storytelling is a powerful tool. It's why we re-watch old movies, pick up new books, and share news with our friends and family.
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3 min read
Melissa Chue | Asia Pacific - Aug 19, 2016

Asia’s Top Tweets of the Week | 19.08.2016 #SocialMediaMarketing

Social media has become more and more important, as brands realise what it can do for their marketing campaigns. This week, we trawled through Asia Pacific's best of the best on Twitter to bring you useful titbits on how you...
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