2 min read
Melissa Chue | Asia Pacific - Nov 25, 2016

Asia's Top Tweets of the Week 25.11.2016 | #Video

Video has emerged as one of the hottest trends in recent years. With live streaming and immersive video dominating the scene, how can marketers leverage the many formats available to create compelling customer experiences?
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2 min read breaking-down-chatter
Melissa Chue | Asia Pacific - Nov 14, 2016

Breaking down the mountain of online chatter | PR Asia 2016

Online reputation management. It's the biggest challenge faced by communication directors today, according to a 2015 study conducted by Brunswick Insights. Indeed, the rise of social media has allowed customers to share their...
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3 min read
Melissa Chue | Asia Pacific - Nov 11, 2016

Asia’s Top Tweets of the Week | 11.11.2016 #PublicRelations

Public relations has always been a key part of a brand's strategy. With the prevalence of social media in this digital age, where does it stand, and how can brands build long lasting relationships with their customers with it?
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2 min read
Melissa Chue | Asia Pacific - Sep 30, 2016

Asia’s Top Tweets of the Week | 30.09.2016 #Storytelling

Storytelling is a powerful tool. It's why we re-watch old movies, pick up new books, and share news with our friends and family.
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3 min read
Melissa Chue | Asia Pacific - Aug 19, 2016

Asia’s Top Tweets of the Week | 19.08.2016 #SocialMediaMarketing

Social media has become more and more important, as brands realise what it can do for their marketing campaigns. This week, we trawled through Asia Pacific's best of the best on Twitter to bring you useful titbits on how you...
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3 min read pokemon-go
Melissa Chue | Asia Pacific - Aug 10, 2016

Pokémon GO: A Content Marketer's Guide

Pokémon GO, the mobile phone game that has taken the world by storm, is finally available in Asia, and players young and old can't get enough of it.
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1 min read top-tweets-of-the-week
Melissa Chue | Asia Pacific - Aug 5, 2016

Asia’s Top Tweets of the Week | 05.08.2016 #EmployeeAdvocacy

Employee advocacy - it's one of the fastest growing channels for branding and engagement for the company. Indeed, social selling goes a long way in generating discussion and building a healthy online presence for the the...
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2 min read
Melissa Chue | Asia Pacific - Jul 29, 2016

Asia’s Top Tweets of the Week | 29.07.2016 #ContentMarketing

Content is king in today’s day and age in marketing. But how can brands reign supreme in the race to showcase their expertise with shareable, enticing content?
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2 min read
Melissa Chue | Asia Pacific - Jul 22, 2016

Asia’s Top Tweets of the Week | 22.07.2016 #PokémonGo

Unless you've been living off the grid, you would surely have heard of Pokémon Go, the location-based augmented reality mobile game that has taken the world by storm. While the free-to-play game has yet to launch officially in...
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3 min read
Melissa Chue | Asia Pacific - Jul 15, 2016

Asia’s Top Tweets of the Week | 15.07.2016 #Instagram

Fun fact: did you know that the first ever Instagram picture was posted on 16 July 2010? It’s no secret that the photo sharing platform has grown into a marketing behemoth. 
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