3 min read pokemon-go
Melissa Chue | Asia Pacific - Aug 10, 2016

Pokémon GO: A Content Marketer's Guide

Pokémon GO, the mobile phone game that has taken the world by storm, is finally available in Asia, and players young and old can't get enough of it.
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1 min read top-tweets-of-the-week
Melissa Chue | Asia Pacific - Aug 5, 2016

Asia’s Top Tweets of the Week | 05.08.2016 #EmployeeAdvocacy

Employee advocacy - it's one of the fastest growing channels for branding and engagement for the company. Indeed, social selling goes a long way in generating discussion and building a healthy online presence for the the brand....
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2 min read
Melissa Chue | Asia Pacific - Jul 8, 2016

Asia’s Top Tweets of the Week | 08.07.2016 #SocialMedia

Where would the world’s biggest brands be without their customers? Probably not where they are today.
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2 min read
Melissa Chue | Asia Pacific - Jun 10, 2016

Asia's Top Tweets of the Week | 10.06.2016 #SocialMedia

Last week, Snapchat surpassed Twitter in daily usage, with a whopping 150 million people using the image messaging mobile platform. Let's see what our marketing mavens in Asia Pacific had to tweet about this app which has been...
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1 min read top-tweets-of-the-week-2
Melissa Chue | Asia Pacific - Jun 3, 2016

Asia's Top Tweets of the Week | 03.06.2016 #SocialMedia

As modern day marketers we spend hours ensuring we produce the right content to promote it across our social media channels to get the greatest reach amongst a huge potential online audience. But, do you ever wonder if it really...
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2 min read
Melissa Chue | Asia Pacific - May 6, 2016

Asia’s Top Tweets of the Week | 06.05.2016 #SocialMedia

It’s that time of the week again. Friday’s finally here and the weekend is upon us. This week on the Twittersphere, Asia Pacific’s marketers took a stand on the Adblock debate, while offering their two cents on authenticity and...
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2 min read
Melissa Chue | Asia Pacific - Apr 29, 2016

Asia's Top Tweets of the Week | 29.04.2016 #SocialMedia

From social media predictions to tips for aspiring marketers, we've rounded up this week's Twitter food for thought from Asia's top digital champions. Starting with a burning question from one of the region's leading marketing...
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1 min read flag-carrier-1
Melissa Chue | Asia Pacific - Feb 24, 2016

Infographic: Who are Southeast Asia's Leading Low Cost Carriers on Social Media?

Budget airlines may have a competitive edge over their flag counterparts in terms of pricing, but that doesn’t mean they have it easier when it comes to selling themselves online.
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1 min read flag-carrier
Melissa Chue | Infographic - Feb 23, 2016

Infographic: Which Flag Carriers Soared on Social Media in Southeast Asia?

In some ways, flag carriers are a country’s brand to the world, their crew and ground staff ambassadors to their passengers. Like most industries, social media has evolved from a luxury to a digital front desk for the airline...
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