As we've mentioned before, here at Digimind, we love a good conference. In fact, the only thing we love more than a good conference is a good recap. So, naturally, here's a recap of Social Media Marketing World—a really awesome...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn &...

Last week was a blast! Check out the highlights in the video above and read on for a full recap of a truly magical evening.

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what metrics are important to track.

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...