3 min read
Austin Williams | Build Strategy - Mar 30, 2017

Digimind Enjoyed Some Fun in the Sun at Social Media Marketing World

As we've mentioned before, here at Digimind, we love a good conference. In fact, the only thing we love more than a good conference is a good recap. So, naturally, here's a recap of Social Media Marketing World—a really awesome...
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2 min read
Austin Williams | Brands - Mar 22, 2017

One on One With Sarah Troncone of Cohn & Wolfe: What's Her Next Move

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn &...
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2 min read
Austin Williams | Build Strategy - Mar 10, 2017

Event Recap: Digimind Dispelled the Mystery of Metrics at Socialize NYC

Last week was a blast! Check out the highlights in the video above and read on for a full recap of a truly magical evening.
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3 min read how-digimind-influenced-SMW
Austin Williams | Build Strategy - Mar 9, 2017

How Digimind Influenced SMW: A Recap Through Tweets

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:
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3 min read
Austin Williams | Build Strategy - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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2 min read feature-image-for-definitions-25
Melissa Chue | Build Strategy - Dec 6, 2016

Definition🎁 : "Social ROI" for MRM//McCann Singapore - Digital Marketing Advent Calendar

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what metrics are important to track.
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1 min read feature-image-for-definitions-24
Jerome Maisch | Community Manager - Dec 1, 2016

Definition🎁 : "Reach" for Facebook - Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...
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3 min read measuring-reach
Melissa Chue | Build Strategy - Oct 27, 2016

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...
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