Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the...

Socialize NYC events always refresh guests with the latest in digital marketing and social technology. This year's event, #SocializeCruise, welcomed over 150 marketers on an exclusive cruise ride overlooking east Manhattan's...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a Social Monitoring tool to listen to conversations about his company, its brand (earned media), measure the...

On February 24, Facebook introduced us to some new emoticons - Facebook Reactions! These allow their users, you and me alike, to respond to timeline posts via a range of feelings; these have now been extended further to include...

#Dashboard #KPI #SocialMedia

#KPI #indicators #ROI #SocialMedia Following the publication of the best ways to construct your KPIs, we are going to look at the key indicators for monitoring your Social Media Marketing strategy. The top 20...

#KPI #indicators #ROI We will explore, through several posts, how to build effective KPIs for your Social Media ROI.

On 22-26th February 2016, Social Media Week graced New York City, bringing media players together to discuss and share insights into the ever-evolving world of social. On 02/24 Digimind hosted a masterclass presenting a panel...

It's not a party until you bring together social media and marketing professionals, and that's exactly what we did in November at #SocializeNYC at Lightbox. The industry’s leading brand, agency, and content marketers...

When your boss comes to you with the usual questions about how your social media activities are going, you can be prepared with the right data and graphs to efficiently brief him or her on your work and clear up any...