3 min read
Austin Williams | Build Strategy - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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2 min read feature-image-for-definitions-25
Melissa Chue | Build Strategy - Dec 6, 2016

Definition🎁 : "Social ROI" for MRM//McCann Singapore - Digital Marketing Advent Calendar

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what metrics are important to track. 
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1 min read feature-image-for-definitions-24
Jerome Maisch | Community Manager - Dec 1, 2016

Definition🎁 : "Reach" for Facebook - Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...
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2 min read
Jerome Maisch | Build Strategy - Nov 17, 2016

All the Insights from November's #SocializeNYC

Socialize NYC is a part of a global networking series focused on bringing together like-minded social media and digital marketing professionals. The events around the world take place in swanky locations to appeal to a trending...
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3 min read measuring-reach
Melissa Chue | Build Strategy - Oct 27, 2016

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...
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1 min read
Melissa Chue | Asia Pacific - Aug 24, 2016

Watch: 10 Questions about Executive Branding with Chris J Reed of Black Marketing

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.
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1 min read lexus-apac-creates-perfect-experience-using-social-media-insights
Melissa Chue | Build Strategy - Aug 17, 2016

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience Using Social Media Insights

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even...
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