3 min read
Austin Williams | Build Strategy - Apr 11, 2017

The Analytics of Outrage: How Social Media Reacted to United Airlines

Sadly, social media users have become accustomed to seeing horrific and barbaric acts of violence play out on their timelines. Consequently, they've also become accustomed to voicing their outrage through hash-tagged tweets and...
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5 min read
Austin Williams | Brands - Mar 17, 2017

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices before, during, and after the crisis. Here are the steps you should be taking:
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3 min read
Austin Williams | Brands - Mar 14, 2017

One on One With Jonathan Lopes of DigitasLBi: The Myth of Virality

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...
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2 min read
Austin Williams | Brands - Mar 2, 2017

SMW Buzz: Visuals, Words, and Actions

There were lots of fascinating and insightful presentations given on day two of Social Media Week, and there are sure to be lots more as the week keeps moving along. But everyone can't be everywhere. So, for those who missed out,...
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2 min read
Austin Williams | Brands - Mar 1, 2017

SMW Buzz: ‘Toddler’ Pages & Competing With Your Own Brand

There were lots of fascinating and insightful presentations given on day one of Social Media Week, and there are sure to be lots more by the time the week swings into full gear. But everyone can't be everywhere. So, for those who...
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4 min read
Austin Williams | Brands - Feb 27, 2017

How to Analyze a Customer's Path On Social Media

In the course of their journey, a customer or prospective client of a brand navigates an ecosystem of sites, chat rooms, and social networks in order to form an idea about a product, ask for opinions, or reassure their decision...
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2 min read EN_B2CBanks_BlogCover
Melissa Chue | Build Strategy - Feb 1, 2017

Report: What do Singapore's customers want from banks?

In our follow up to Singapore's Top 3 B2C Banks on Social, we take a look at which products and services Singaporeans talk about the most on social media.
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1 min read EN_B2CBanks_BlogCover (1)
Melissa Chue | Benchmark - Jan 26, 2017

Report: Singapore's Top 3 B2C Banks on Social Media

The B2C banking industry is a fast-paced one that is often faced with digital disruption and updates in technology.
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6 min read online-reputation-agents-and-drivers
Melissa Chue | Build Strategy - Nov 24, 2016

15 Best Practices for Managing Your Online Reputation: Agents & Drivers

Online reputation is the single biggest challenge faced by brands and marketers, according to a 2015 study conducted by Brunswick Insights with over 200 communications directors. 
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1 min read
Melissa Chue | Build Strategy - Nov 9, 2016

Report: What do Southeast Asia's consumers want from insurance brands?

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with insurers...
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