1 min read 8-business-opportunities-you-can-unlock-with-social-media
Melissa Chue | Community Manager - Sep 5, 2017

8 Business Opportunities You Can Unlock with Social Media

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.
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4 min read
Melissa Chue | Community Manager - Aug 18, 2017

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

In January 2016, a feisty redheaded girl began roasting people on Twitter, firing back at her detractors with witty jibes. Her rapid, sardonic takedowns earned her thousands of retweets, likes and views, and it wasn’t long...
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5 min read computer
Melissa Chue | Build Strategy - Aug 8, 2017

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. With that said, driving...
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5 min read how-social-media-monitoring-can-help-increase-brand-awareness-1068x600
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Media Monitoring to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
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5 min read leverage-consumer-insights
Melissa Chue | Benchmark - Jul 27, 2017

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...
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2 min read
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
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2 min read
Austin Williams | Build Strategy - Jun 12, 2017

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...
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3 min read
Austin Williams | Brands - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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Austin Williams | Build Strategy - Apr 20, 2017

One on One with Giphy

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...
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1 min read blog-lovin
Austin Williams | Build Strategy - Apr 12, 2017

One on One with Bloglovin'

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...
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