6 min read 3-Metrics-to-Track-to-Predict-and-Measure-the-Real-Impact-of-a-Brand-Crisis-1068x713 (1)
Sophia Guan | Brands - May 3, 2018

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...
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7 min read 5-Winning-Customer-Experience-Examples-to-Inspire-Your-Brand’s-Marketing-Strategy-1068x789-1
Melissa Chue | Brands - Apr 27, 2018

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

As competition intensifies amongst brands, companies have to innovate and differentiate themselves by delivering customer centric campaigns and experiences that give their target audience a compelling reason to become...
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3 min read Cosmetics-marketers-guide-to-social_media-1
Melissa Chue | Build Strategy - Mar 28, 2018

3 ways cosmetics brands can win at social media engagement and monitoring

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind a common dilemma amongst regional brands.
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3 min read An example of a sports livestream from Twitter's sports video partnership.
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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4 min read 4-skills-digital-marketers-need-to-master-in-2018
Melissa Chue | Asia Pacific - Jan 18, 2018

The Top 4 Skills Digital Marketers Need to Master in 2018

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the  necessary skills to leverage the...
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5 min read
Melissa Chue | Community Manager - Nov 30, 2017

4 Ways to Maximize Your Event's Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.
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4 min read big-data-analytics
Melissa Chue | Build Strategy - Nov 14, 2017

Big Data Analytics for Marketers: 4 Steps to Use It Effectively

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers...
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6 min read
Melissa Chue | Build Strategy - Oct 13, 2017

3 Steps to Measure a Crisis' Impact on Your Brand’s Reputation

Imagine you’re fighting a fire. How do you put it out? By cutting off either oxygen, heat, or fuel so it can’t spread.
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1 min read afterwork-singapore-2017-customer-experience
Melissa Chue | Build Strategy - Sep 27, 2017

Creating Customer Experiences that Achieve Objectives | AfterWork Singapore September 2017

Customer experiences are what people remember the most about your brand. In an age where consumers are always connected and on the go, how can brands use data to create relevant and engaging customer experiences that...
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7 min read
Christine Carzo | Build Strategy - Sep 7, 2017

3 Strategies to Increase Customer Retention Rate Using Social Intelligence

In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average business churns about 20% of its customers every year. In some...
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