8 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Brands - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example,...
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2 min read
Franck Fitoussi | Benchmark - Dec 13, 2017

Introducing Digimind Social’s Estimated Reach: Better Predict the Impact of Your Online Mentions

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that overestimate the impact of your mentions.
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8 min read binoculars
Melissa Chue | Brands - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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4 min read big-data-analytics
Melissa Chue | Build Strategy - Nov 14, 2017

Big Data Analytics for Marketers: 4 Steps to Use It Effectively

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers...
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6 min read
Melissa Chue | Build Strategy - Oct 13, 2017

3 Steps to Measure a Crisis' Impact on Your Brand’s Reputation

Imagine you’re fighting a fire. How do you put it out? By cutting off either oxygen, heat, or fuel so it can’t spread.
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4 min read real-time-insights-3-steps
Melissa Chue | Community Manager - Sep 11, 2017

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3 Steps

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do...
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5 min read how-social-media-monitoring-can-help-increase-brand-awareness-1068x600
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Media Monitoring to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
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2 min read facebook-vs-twitter-vs-instagram
Melissa Chue | Asia Pacific - Jul 11, 2017

Facebook vs Twitter vs Instagram: How Customers Are Interacting with Online Retailers on Social

According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 90% of marketers surveyed cited “figuring out how to best connect with people” a key concern, with 86% of the same group considering “locating...
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5 min read 3 Ways Social Media Monitoring Can Boost the Product Development Process-1
Melissa Chue | Benchmark - Jul 4, 2017

3 Ways Social Media Monitoring Can Boost the Product Development Process

While social media listening has become a crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other business goals, such as product development?
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8 min read 5-benefits-of-Social-Listening-for-your-Content-marketing-1
Melissa Chue | Build Strategy - Jun 28, 2017

5 Ways You Can Improve Your Content Strategy with Social Listening Techniques

With 70% of consumers preferring to discover a brand by content rather than by advertising, it’s no secret that content has grown to be an important part of a marketer’s arsenal. In addition, Nielsen’s Global Trust Advertising...
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