2 min read feature-image-for-definitions
Melissa Chue | Build Strategy - Dec 13, 2016

Definition🎁: "Insight Driven Marketing" - Digital Marketing Advent Calendar

We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business...
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3 min read measuring-reach
Melissa Chue | Build Strategy - Oct 27, 2016

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...
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6 min read
Jerome Maisch | Build Strategy - May 19, 2016

The 12 essential benefits of monitoring Twitter: 3. Customer relations & Competitive Intelligence

"67% of consumers now tap networks like Twitter and Facebook for customer service." In our previous post about the benefits of Twitter for digital marketing, we have seen how the social network could help you analyze crises, ...
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