We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business...

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...

"67% of consumers now tap networks like Twitter and Facebook for customer service." In our previous post about the benefits of Twitter for digital marketing, we have seen how the social network could help you analyze crises, ...