5 min read lazada-singapore-mothers-day-1
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
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3 min read BlogEN_A-Timeline-of-How-America-Spent-Mother’s-Day-Cover
Austin Williams | Build Strategy - May 16, 2017

A Timeline of How America Spent Mother's Day

For logistical reasons, Mother’s Day happens to be one of the most celebrated American holidays of the year—if not the most celebrated American holiday of the year. Unlike Christmas or Easter, Mother’s Day isn’t faith-based,...
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5 min read
Melissa Chue | Asia Pacific - Apr 12, 2017

Driving Content Marketing Strategies with Social Listening and Analytics | Content 360 Singapore 2017

Content marketing strategies are all about connecting with your audience with compelling stories and great distribution plans.
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4 min read metrics-of-valentines-day-mentions
Austin Williams | Brands - Feb 15, 2017

Love by the Numbers: The Metrics of Valentine's Day Mentions

Much to the chagrin of single people, those who actually look forward to Valentine’s Day love to post about the occasion on their timelines almost as much as they enjoy celebrating it with their partners. We used Digimind to...
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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2 min read feature-image-for-definitions
Melissa Chue | Build Strategy - Dec 24, 2016

Definition🎁: "Strategic Intelligence" - Digital Marketing Advent Calendar

It's Christmas Eve, and we're down to our last 2 definitions. Today, Digimind's CEO, Paul Vivant, defines "Strategic Intelligence". 
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2 min read feature-image-for-definitions-5
Melissa Chue | Build Strategy - Dec 23, 2016

Definition🎁: "Data Visualisation" - Digital Marketing Advent Calendar

TGIF! You've made it through the last week before Christmas. But before we break out the egg nog, Digimind's Associate Director, Yann Guilann, has a few titbits to share about "Data Visualisation": 
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2 min read feature-image-for-definitions
Melissa Chue | Build Strategy - Dec 13, 2016

Definition🎁: "Insight Driven Marketing" - Digital Marketing Advent Calendar

We are halfway through our Digital Marketing Advent Calendar! As we countdown to 2017, we look back on the upcoming trends in marketing: what to expect, and how to leverage new changes in digital to make better business...
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3 min read measuring-reach
Melissa Chue | Build Strategy - Oct 27, 2016

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...
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6 min read
Jerome Maisch | Build Strategy - May 19, 2016

The 12 essential benefits of monitoring Twitter: 3. Customer relations & Competitive Intelligence

"67% of consumers now tap networks like Twitter and Facebook for customer service." In our previous post about the benefits of Twitter for digital marketing, we have seen how the social network could help you analyze crises, ...
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