Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” – that...

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner - all...

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...

Companies have increasingly realized the importance of social media to their business strategies. Data from social networks is like any other data collected by your company. It is unorganized, and is usually obtained from...

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...

Nowadays, the modern digital marketer is a jack of all trades. They are constantly faced with a variety of responsibilities and require a highly diverse set of skills. Digital marketing has come to encompass more than simple...

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands. Social media is being used by brands across the globe for communications, reputation...

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers,...

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that overestimate the impact of your mentions.