This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian...

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands. Social media is being used by brands across the globe for communications, reputation...

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll. The webinar explored insight-driven marketing strategies, with the specific objective...

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing and...

If you’re a brand trying to identify your target market, there is one place you can find them all: online. Your existing and potential customers have fully completed the digital transformation- it’s time for brands, marketers,...

Marketers are aware of and have embraced the shift to digital - they know the strategies, the tactics, and how to measure success. But what happened to the traditional sources we loved in the past? Offline sources such as TV and...

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the necessary skills to leverage the...

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With this...

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7 billion gallons of...

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...