8 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Brands - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
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4 min read how-adolescents-use-social-media
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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9 min read high-performing-brands-use-social-data
Graeme Anderson | Build Strategy - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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2 min read
Franck Fitoussi | Benchmark - Dec 13, 2017

Introducing Digimind Social’s Estimated Reach: Better Predict the Impact of Your Online Mentions

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that overestimate the impact of your mentions.
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3 min read metrics-for-crisis-management
Graeme Anderson | Community Manager - Dec 7, 2017

Key Metrics for Data-Driven Crisis Management

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.
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2 min read digimind-social-wall-social-data-visualization-tool
Franck Fitoussi | Build Strategy - Dec 6, 2017

Introducing Digimind Social Wall, the Market’s Most Powerful Social Data Visualization Tool

Comprehensive, simple, and flexible. Digimind Social Wall empowers professionals to share the information that matters most to their organization across departments to make informed, smarter business decisions.
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6 min read monitoring-and-analyzing-social-media-trends
Graeme Anderson | Build Strategy - Dec 5, 2017

Monitoring and Analyzing Social Media Trends: The Best Practices

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in...
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5 min read
Melissa Chue | Community Manager - Nov 30, 2017

4 Ways to Maximize Your Event's Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.
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5 min read sponsorship-acquisition-and-retention
Graeme Anderson | Build Strategy - Nov 28, 2017

Sponsorship Acquisition and Retention: The Essential Event Marketing KPIs

A common recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors. The sports industry comes to mind for many as a highly commercialized industry – just look...
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4 min read 33-1
Graeme Anderson | Build Strategy - Nov 24, 2017

Agencies and Competitor Analysis: The Best Data-Driven Techniques

A case study on tracking techniques and best practices for social media analysis.
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