We talked about mapping the customer’s journey for the travel industry; now it’s time to see how travel brands can hop on the social media bandwagon...and do it right!

"How can we track, in real-time, consumer trends, communication and changes in practices of online users?". This is the question that some agencies or advertisers frequently ask themselves when it comes to innovation or social...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a Social Monitoring tool to listen to conversations about his company, its brand (earned media), measure the...

The integration of social media in everyday life has simply become the norm, but just a few years ago we would never have associated it with the more traditional banking and financial services industry. It has now become a fast...

Early this May there was a radical change for the "young" social network's strong growth and its fans: the Instagram logo design unchanged since its creation in 2010, was updated, making way for a more sleek and colorful logo....

"67% of consumers now tap networks like Twitter and Facebook for customer service." In our previous post about the benefits of Twitter for digital marketing, we have seen how the social network could help you analyze crises, ...

CMOs are at the forefront of social media developments as they try to weave top social channels and effective implementation of these into their brand’s business strategy. However, it’s not only their company they like to talk...

Valued at around $2 trillion, the CPG (Consumer Packaged Goods) industry is one of the largest in North America. With modern CPG brands making massive headway in terms of sales from their social marketing, we’ve looked into ways...

In our previous post about the benefits of Twitter for your digital marketing, we looked at how listening and analyzing Twitter conversations, in particular, allows you to find experts, identify leads, understand the buzz and...

Content is the word on everybody’s lips, but who’s made it large in the retail industry by being original and creative with their strategies? In this blog post we will explore the top ways Social Media retail strategies have won...