The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for the...

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?

Through speaking with digital transformation managers, I realize that upcoming future changes and developments are becoming more integrated, focusing on people, tools, organization and processes, some of which are coming from...

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the clutter...

Socialize NYC events always refresh guests with the latest in digital marketing and social technology. This year's event, #SocializeCruise, welcomed over 150 marketers on an exclusive cruise ride overlooking east Manhattan's...

In a company that receives 13+ million unique visitors per month and has amassed a 40+ million fan base on social media, it is essential to harness the information waiting to be unleashed and there is no better way to do this...

[Tweet "“We have two ears and one mouth so that we can listen twice as much as we speak. – Epictetus”"] With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential...

“Center for GIFs, Giphy at $55 million was raised during a valuation to $300 million."

The Corporate Social Media Summit in NYC brought together a pool of like-minded Social Media experts from top brands and corporations including Coca-Cola, Twitter, The Wall Street Journal and Ebay. The event had everyone...

After having seen in our previous post the rules for developing your Social Media dashboard according to the needs of your internal customers, we will look at different types of useful dashboards to manage your brand reputation...