2 min read
Austin Williams | Brands - Mar 3, 2017

SMW Buzz: Nostalgia for the Win

There were lots of fascinating and insightful presentations given on day three of Social Media Week, and there are sure to be lots more today as the week comes to a close. But everyone can’t be everywhere. So, for those who...
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2 min read
Austin Williams | Brands - Mar 2, 2017

SMW Buzz: Visuals, Words, and Actions

There were lots of fascinating and insightful presentations given on day two of Social Media Week, and there are sure to be lots more as the week keeps moving along. But everyone can't be everywhere. So, for those who missed out,...
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2 min read
Austin Williams | Brands - Mar 1, 2017

SMW Buzz: ‘Toddler’ Pages & Competing With Your Own Brand

There were lots of fascinating and insightful presentations given on day one of Social Media Week, and there are sure to be lots more by the time the week swings into full gear. But everyone can't be everywhere. So, for those who...
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4 min read
Austin Williams | Brands - Feb 27, 2017

How to Analyze a Customer's Path On Social Media

In the course of their journey, a customer or prospective client of a brand navigates an ecosystem of sites, chat rooms, and social networks in order to form an idea about a product, ask for opinions, or reassure their decision...
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4 min read metrics-of-valentines-day-mentions
Austin Williams | Brands - Feb 15, 2017

Love by the Numbers: The Metrics of Valentine's Day Mentions

Much to the chagrin of single people, those who actually look forward to Valentine’s Day love to post about the occasion on their timelines almost as much as they enjoy celebrating it with their partners. We used Digimind to...
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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Melissa Chue | Benchmark - Jan 26, 2017

Report: Singapore's Top 3 B2C Banks on Social Media

The B2C banking industry is a fast-paced one that is often faced with digital disruption and updates in technology.
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3 min read online-repuatation-1-3
Melissa Chue | Brands - Jan 12, 2017

20 Best Practices for Managing Your Online Reputation III: Reach & Influence

In part three of our four part series on 20 best practices for managing your online reputation, we look at how brands can optimise their reach and influence.
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Melissa Chue | Community Manager - Dec 22, 2016

Definition🎁: "Buyer's Journey" - Digital Marketing Advent Calendar

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it. 
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1 min read feature-image-for-definitions-12
Melissa Chue | Community Manager - Dec 20, 2016

Definition🎁: "Brand Advocacy" - Digital Marketing Advent Calendar

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories. 
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