4 min read socialize-singapore-march-2018-1068x712
Melissa Chue | Asia Pacific - Mar 12, 2018

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...
Read More
8 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Brands - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers, consumers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example,...
Read More
4 min read how-adolescents-use-social-media
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
Read More
8 min read binoculars
Melissa Chue | Brands - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
Read More
4 min read
Melissa Chue | Community Manager - Aug 18, 2017

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

In January 2016, a feisty redheaded girl began roasting people on Twitter, firing back at her detractors with witty jibes. Her rapid, sardonic takedowns earned her thousands of retweets, likes and views, and it wasn’t long...
Read More
7 min read mens-clothing-store
Christine Carzo | Brands - Aug 4, 2017

Social Networks: How to Implement a Successful Multichannel Strategy

Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world is constantly evolving, and retailers have now...
Read More
5 min read how-social-media-monitoring-can-help-increase-brand-awareness-1068x600
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Media Monitoring to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
Read More
3 min read 4-tips-for-increasing-customer-engagement-for-online-retailer
Melissa Chue | Community Manager - Jul 26, 2017

4 Tips for Increasing Customer Engagement for Online Retailers

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...
Read More
2 min read facebook-vs-twitter-vs-instagram
Melissa Chue | Asia Pacific - Jul 11, 2017

Facebook vs Twitter vs Instagram: How Customers Are Interacting with Online Retailers on Social

According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 90% of marketers surveyed cited “figuring out how to best connect with people” a key concern, with 86% of the same group considering “locating...
Read More
5 min read 3 Ways Social Media Monitoring Can Boost the Product Development Process-1
Melissa Chue | Benchmark - Jul 4, 2017

3 Ways Social Media Monitoring Can Boost the Product Development Process

While social media listening has become a crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other business goals, such as product development?
Read More

Categories

See all

Subscribe and Stay Informed

Digimind Blog