2 min read BlogEN_Kevin-Hart-Was-the-King-of-Father’s-Day-Cover-1068x775
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
Read More
2 min read
Austin Williams | Brands - Jun 15, 2017

How Online Retailers Leverage Social Media to Outperform Department Stores

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....
Read More
3 min read CMO-Innovation-Summit-Singapore-2017
Melissa Chue | Asia Pacific - May 25, 2017

Future Proofing the Role of Marketers | CMO Innovation Summit Singapore 2017

As leveraging micro-moments to provide individualised, on-demand experiences becomes key to converting customers, how can Chief Marketing Officers (CMOs) lead their organisations on the path to digital transformation and...
Read More
3 min read
Austin Williams | Brands - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
Read More
5 min read lazada-singapore-mothers-day-1
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
Read More
4 min read
Austin Williams | Brands - Apr 13, 2017

How to Identify the Best Influencer for Your Brand

Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.
Read More
2 min read
Austin Williams | Brands - Mar 22, 2017

One on One With Sarah Troncone of Cohn & Wolfe: What's Her Next Move

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn &...
Read More
5 min read
Austin Williams | Brands - Mar 17, 2017

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices before, during, and after the crisis. Here are the steps you should be taking:
Read More
3 min read
Austin Williams | Brands - Mar 14, 2017

One on One With Jonathan Lopes of DigitasLBi: The Myth of Virality

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...
Read More
2 min read
Austin Williams | Brands - Mar 3, 2017

SMW Buzz: Virtual Reality for All

There were lots of fascinating and insightful presentations given throughout Social Media Week, especially on the last day. But everyone can’t be everywhere. So, for those who missed out, here’s our last recap of the most...
Read More

Categories

See all

Subscribe and Stay Informed

Digimind Blog