Digimind Recap of the 2014 LeWeb Conference
Digimind was excited to be an official sponsor of the 2014 LeWeb conference, last week on December 9, 10, and 11 here in Paris. Founded in 2004 by French entrepreneurs Loic and Geraldine Le Meur, LeWeb is an internationally renowned conference for digital innovation that has become a platform of success for entrepreneurs around the world.
During the conference Cassandra Krause, Marketing Manager at Digimind, conducted a social listening case study of the mobile phone industry to demonstrate how to find and utilize relevant insights among vast amounts of data gathered by Digimind Social. She also discussed benchmarking marketing campaigns, leveraging social and online data, and accelerating positive perceptions about a brand. Chistophe Asselin, Digimind's Analyst Manager, presented Digimind's social media monitoring tool to various attendees who visited the booth, including the French Minister of Economy, Emmanuel Macron.
Many thanks to Le Web and our attendees for an insightful three days!
Written by Jerome Maisch
Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover