10 min read what is dark social monitoring
Léa BOUTRON | Trends - Nov 25, 2022

The Whats, The Whys and The Hows of Dark Social Monitoring

84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...
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8 min read 5 reasons why you need social media monitoring
Léa BOUTRON | social media monitoring - Nov 16, 2022

5 Reasons Why You Need Social Media Monitoring

71% of companies1 believe that social media monitoring provides them with valuable consumer insights they can share with other departments. As a matter of fact, social media monitoring tools are the best way to know how your...
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6 min read Best Practices for PR and Comms Leaders - #CommsWeek2022 - Digimind Blog
Gabrielle Aliotta | Events - Nov 11, 2022

Best Practices for PR and Communications Leaders - #CommsWeek2022

7 Important topics from the Ragan Future of Communications Conference After a long two years without seeing each other in person at events, it was great to be back at Ragan's Future of Communications Conference last week in NYC...
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6 min read Social Media Used for B2B Lead Generation
Jenny Han | Social Media Strategy - Nov 1, 2022

How to Use Social Media in Your B2B Lead Generation

Social media has become an incredibly useful tool for marketing. It's one of the best ways to get the word out about what you do, and show customers that you're the people to go to. When it comes to B2B marketing, it can feel as...
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7 min read How to do Online Reputation Management (ORM)?
Léa BOUTRON | ORM tools - Oct 20, 2022

How to Do Online Reputation Management (ORM)?

Almost all consumers now read online reviews. 98% of them read some at least "once in a while", while 77% read them "frequently" or "always".1 How can you always keep an eye on public feedback and social media mentions to monitor...
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6 min read Social Media Analytics tools
Léa BOUTRON | Social Media Analytics - Oct 12, 2022

Why Social Media Analytics Has Become a Key Success Factor?

59% of the world's population are social media users since July 2022*. Every day, data is generated from users across all social media sources. Understanding and strategically using social media analytics has become vital to the...
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4 min read Top 10 Sentiment Analysis Tools in 2022 - Digimind Blog
Gabrielle Aliotta | Social Listening - Oct 11, 2022

Top 10 Sentiment Analysis Tools in 2022

What is a Sentiment Analysis Tool? A key component of every brand management strategy, social media, or marketing manager's toolkit is sentiment analysis, which is constantly evolving as consumers' conversation evolves. ...
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5 min read A machine-learning approach to media listening: Automatic analysis of unusual peaks and trends - Digimind Blog
Gabrielle Aliotta | Product Updates - Oct 6, 2022

A Machine-Learning Approach to Media Listening: Automatic Analysis of Unusual Peaks and Trends

A few weeks ago, we saw 4 examples of monitoring and social media listening technologies: machine learning, deep learning, etc. for automatic language processing, sentiment analysis, intelligent automatic classification, and...
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9 min read Sentiment Analysis: What makes it so Complex? - Digimind Blog
Gabrielle Aliotta | Insight Driven Marketing - Sep 30, 2022

Sentiment Analysis: What makes it so Complex?

As big data growth becomes one of today's key economic and technological challenges, many analysis tools are positioning themselves to provide companies with a deeper understanding of their customers.
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8 min read E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 29, 2022

E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...
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