5 min read
Austin Williams | Build Strategy - Jun 2, 2017

Three Brand Benefits of Sponsoring Endurance Challenges

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...
Read More
8 min read lionbossblackandwhite2
Austin Williams | Build Strategy - Mar 24, 2017

The Top 60 Agency CEOs to Follow on Twitter (part 3)

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of...
Read More
11 min read
Austin Williams | Build Strategy - Feb 21, 2017

The Top 60 Agency CEOs to Follow on Twitter (part 2)

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of...
Read More
3 min read heart-wood-love-wooden-161711-1068x768
Austin Williams | Build Strategy - Feb 14, 2017

Valentine's Day Special: How Brands Can Find Love on Social Media

Most “cat and mouse” relationships are compared to dating, because dating can be equal parts frustrating and confusing, yet incredibly rewarding once you meet that special someone. With that said, no other courtship is more...
Read More
6 min read dumpkellogs
Jerome Maisch | Community Manager - Dec 7, 2016

#DumpKelloggs: When Brand Reputation and Political Sentiment Clash on Social Media

Just this past Tuesday, Bretibart declared war on Kellogg's major cereal brand. The latter pulled the trigger on their advertising campaign with Breitbart, stating that the media outlets values are not aligned with the...
Read More
9 min read header-logo-instagram
Kyle Martinowich | Brands - May 26, 2016

Instagram : Why online users are loving hating the new logos

Early this May there was a radical change for the "young" social network's strong growth and its fans: the Instagram logo design unchanged since its creation in 2010, was updated, making way for a more sleek and colorful...
Read More
3 min read
Jerome Maisch | Build Strategy - Feb 29, 2016

Social Media's Top Performances at the #Oscars

The 88th annual Academy Awards aired Sunday night, drawing in 34 million viewers, had social media buzzing. From Leonardo DiCaprio's big win, to Lady Gaga's emotional performance, there was plenty to talk about online during...
Read More
2 min read 4-2
Melissa Chue | Build Strategy - Feb 12, 2016

Which Fashion Brands Dominated the #OOTD Game on Lunar New Year?

This week, the Lunar New Year graced our calendars and social media was abuzz with festivities.
Read More
2 min read super-bowl-commercials-top-post
Jerome Maisch | Build Strategy - Feb 10, 2016

The Good, The Bad, and The Ugly: Social Media Reacts to Super Bowl 50 Commercials

We bet you're still singing #puppymonkeybaby while snacking on some Doritos.
Read More
4 min read gopdebate1-14-16
Jerome Maisch | Build Strategy - Jan 15, 2016

Social Media Buzzes for the first #GOPDebate of 2016

The first #GOPDebate of the election year did not disappoint. With over 11 million viewers glued to Fox Business Network and almost one million tweets throughout the two hour period, it was clear that social media will be on...
Read More

Categories

See all

Subscribe and Stay Informed

Digimind Blog