4 min read
Jerome Maisch - Jul 15, 2014

14 Things Only Social Media Managers Will Understand

Let’s face it. Being a social media or community manager definitely has its ups and downs, given that it has the reputation of being all fun and no work. So, in honor of my fellow community managers out there, we've put together a list of the top things only us social media addicts will understand (in GIF form, of course!). I'm sure you all can relate.

1) When people say, “So, do you get paid to be on Facebook all day? You have, like, the easiest job in the world.”

eye roll gif

Umm, not quite. You're sick of hearing everyone say that you don't have a real job, so at this point a simple eye roll will do just fine.

2) Trying to explain your job to older relatives, or to someone who just doesn’t get it.

exasperation gif

Community Management is... ah, forget it.

3) One of the most annoying things we see on a daily basis - #people #who #hashtag #every #single #thing

judgemental gif

You know who you are.

4) When you spend so much time crafting the perfect post or content and it gets zero engagement

le sigh gif

I see how it is, internet.

5) When fans attack your brand page and assume they're talking directly to the CEO of your company

cool story bro gif

We're all for feedback and creating relationships with customers, but trolls need not apply.

6) When someone in upper management comes to you and says, “Hey, can you make this go viral real quick?”

"not really" gif

Nobody can truly predict virality, but sure, let me just make magic happen.

7) When Facebook announces they are changing something. Again.

frustration gif

Seriously Facebook?! I miss organic reach.

8) When you see reputable brands using engagement tactics like "Retweet if..." or "Like us!"

"where was the effort here" gif

Come on guys, you can do better than that.

9) Trying to explain the measurement of ROI on social media to...anyone, really

shrug gif

Oh, and make sure to use words like "metrics", "KPI's" and "scale".

10) When your post gets a record-high number of retweets, shares, or likes

high five gif

Engagement - it's all about the small victories in life.

11) Watching a competitor's brand have a PR nightmare on social media

omg gif

You feel bad for the brand's community managers and hope it never happens to you.

12) When the content you wrote gets picked up by a top influencer in your industry

happy dance gif

There are few things that can get you to bust out out the happy dance like this at your desk.

13) Being an early adopter in the tech world (or at least pretending to be one)

"is this a sexting app?" gif

"Have you heard of this amazing new app/social network/plug-in/gadget that does x, y, AND z?!"

14) Realizing that you do have one of the coolest jobs in the world and at the end of the day, you absolutely love it!

happy dance with pug gif

And let's be honest - everyone wants to be a social media manager too. Because all we do is play on Facebook, right?

There you have it - the good, the bad, and the ugly aspects in the daily life of a social media manager. What did I forget? Feel free to share in the comments below!


Written by Jerome Maisch

Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover