3 min read
Jerome Maisch - Oct 6, 2015

The social impact on your favorite TV Shows

Where black & white covered the screen, and producers were indifferent to what their viewers thought about TV shows, television has evolved over the past 90 years.

Now, audience is everything.

For The Walking Dead lovers, Daryl is a well known fan favorite and a staple within the television series. But did you know that he was completely made up? In fact, it was speculated that he wasn’t even supposed to last longer than the first season. But what kept him around?


Fans loved him so much, that the writers had no choice but to keep him alive. The comic book that the series is based off of, didn’t even write-in Daryl in the first place. That is, until now. He had such an endearing fanbase, that the TV series influenced the comic book to write in Daryl for the first time, seasons later.

What was the reason for these changes that made a TV show re-write its script or a comic book series update their characters?

The answer lies within the millennial revolution. Social Media.

Only social media has that big of an impact--large enough to change entire storylines. Unlike the past where social media was absent, today TV show producers can get first-hand data from millions of viewers to enhance viewership, through new plot twists, character changes, or other show elements that fans discuss via Twitter, Facebook, and other channels.

It’s hard to believe that after so many years of television, TV series' are now listening to the conversations across social media to help write a show’s screenplay. A fan favorite, Breaking Bad, never actually had a pre-written script or book to base the series off of. Writers would write the script episode to episode, and it was clear that their decisions were heavily influenced by the reactions on social media, easily accessible at their fingertips.

a screenshot of a tweet about breaking bad

And things don’t just stop there. Tools like Digimind Social looks further into social media’s impact on television shows. For example:

Do you see one of your favorite TV shows on here?

screenshot of sentiment analysis of tv shows

This chart is formulated on the type of comments that are negative and positive pertaining to the TV series.

Or how about this? See where each TV show is most talked about.

screenshot of digimind social

Want more questions answered?

How did the latest TV shows do on social media this past summer? What did people expect from upcoming premieres going into August and through the fall, and how well did these shows do on social media? Learn all this and more with Digimind’s latest white paper, Predicting Future Trends in the Television Industry.



Norman Reedus as Daryl Dixon - The Walking Dead _ Season 5, Episode 2 - Photo Credit: Gene Page/AMC

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Written by Jerome Maisch

Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover