Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for engaging...

Differentiating a brand’s products and services from those of competitors is a primary concern for marketers in any industry. The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in...

In January of 2016, Burger King challenged Wendy’s 4 for $4 deal on Twitter:

Insurers and Millennials: Defining the Consumer Relationship

One very silly argument marketers of a certain age tend to make is that millennials are killing department stores. This opinion is equal parts misguided and misleading. Online retailers, in fact, are killing department stores....

Last week, online menswear retailer JackThreads wrapped their “farewell sale,” unloading their merchandise for 70% off as they prepared to officially go out of business. Like most other loses, the death of a brand provides an...

Since Michael Jordan first revolutionized the way athletic shoes were branded in the 90s, the sneaker industry has continued to steadily evolve over time. In the early 2000s, the retro boom within the industry (brands...

Given their target audience, outdoor and athletic brands are afforded viable marketing opportunities in endurance challenges. Like food brands that sponsor eating contests, or tech brands that sponsor hack-a-thons, outdoor and...

As social media replaces television, digital ads are filling timelines and Facebook feeds as regularly as commercials air throughout SportsCenter and the evening news. With the progression of digital media and the rise of social...