4 min read
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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3 min read
Graeme Anderson | Analysis - Dec 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
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4 min read
Graeme Anderson | Community Manager - Oct 19, 2017

5 Key Questions for Detecting Market Trends Using Social Media

A case study of a communication agency’s analytical study of social media to discover market trends.
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5 min read
Austin Williams | Analysis - Jul 28, 2017

Social CRM: How to identify and target your key customers and prospects?

Brands and retail professionals recognize the strategic importance of improving and personalizing the experience of their customers and prospects. However, very few of them actually invest in a Social CRM strategy.
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8 min read
Austin Williams | Analysis - Jul 27, 2017

10 Uses of Influencer Marketing to Grow Your Sales

As part of the development and implementation of new marketing strategies, an influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten...
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3 min read
Austin Williams | Analysis - May 19, 2017

How to Filter Out the Noise On Social Media

The number of users on social media has steadily increased throughout the past decade. Inherently, social media listening is a daunting task—there’s so much to listen to. For brands seeking insight into any given topic or...
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4 min read
Austin Williams | Analysis - May 16, 2017

A Timeline of How America Spent Mother's Day

For logistical reasons, Mother’s Day happens to be one of the most celebrated American holidays of the year—if not the most celebrated American holiday of the year. Unlike Christmas or Easter, Mother’s Day isn’t faith-based,...
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1 min read
Austin Williams | Analysis - Apr 20, 2017

One on One with Giphy

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over...
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6 min read
Austin Williams | Analysis - Mar 9, 2017

How Digimind Influenced SMW: A Recap Through Tweets

According to the numbers, Digimind was the top influencer throughout Social Media Week. Here's a break down of what that means:
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3 min read
Austin Williams | Analysis - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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