In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in the new year in digital, starting with content:

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with insurers...

Who doesn't love retail? It is the powerhouse of almost every economy. Each and everyday consumers spend billions of dollars on food products, household items, clothing, beauty products and so much. Because of that, we thought i...

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from...

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...

Social media marketing has grown as brands realise the value of social for their online initiatives. Whether you're a B2C or a B2B company, it's a great way of interacting with customers in this digital age.

In TNS’ Asia Pacific Marketing Monitor 2016 report, 46% of 2, 250 marketers surveyed cited social media monitoring as a metric that informs marketing planning.

So, you've decided that your organization needs a social media monitoring tool - congratulations on your decision!